TY - BOOK AU - Hult,G.Tomas M. AU - Pride, William M. AU - Ferrell, O.C. TI - Marketing foundations SN - 9781133190974 AV - HF 5415 H847M 2013 PY - 2013/// CY - Australia PB - South-Western Cengage Learning KW - Marketing N1 - Includes bibliographical references and indexes ER -