TY  - BOOK
AU  - Millman, Debbie,
TI  - Brand bible: the complete guide to building, designing, and sustaining brands 
SN  - 9781592537266
AV  - HF 5415.1255 B726
PY  - 2012///
CY  - Beverly, Mass.
PB  - Rockport Publishers
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -