Kapferer, Jean-Noel <br/><br/>
The luxury strategy :  break the rules of marketing to build luxury brands / 
Jean-Noel Kapferer and Vincent Bastien. 
 - 2nd ed. 
 - London :  Kogan Page,  2012. 
 - 395 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749464912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing<br/>Luxury goods industry<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD 9999 .L852  / K363L 2012