Nickles, Elizabeth <br/><br/>
Brandstorm :  surviving and thriving in the new consumer-led marketplace / 
Liz Nickles ; with Savita Iyer. 
 - New York, N.Y. :  Palgrave Macmillan,  2012. 
 - 243 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230341685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / N524B