TY  - BOOK
AU  - Calkins, Tim
TI  - Defending your brand: how smart companies use defensive strategy to deal with competitive attacks 
SN  - 9780230340343
AV  - HF 5415.15 C344D
PY  - 2012///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -