TY  - BOOK
AU  - Fuggetta, Rob
TI  - Brand advocates: turning enthusiastic customers into a powerful marketing force 
SN  - 9781118336038
AV  - HF 5415.55 F833B
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Customer loyalty
KW  - Word-of-mouth advertising
KW  - Branding (Marketing)
N1  - Includes index
ER  -