The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media /
Chris Boudreaux and Susan F. Emerick.
- Upper Saddle River, N.J. : Prentice Hall, c2014.
- 215 p. : ill.
Includes bibliographical references and index
9780133115390
Business names Employee empowerment Social media Organizational effectiveness Industrial management Business communication