TY  - BOOK
AU  - Boudreaux, Chris
AU  - Emerick, Susan F.
TI  - The most powerful brand on earth: how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media 
SN  - 9780133115390
AV  - HD 69 .B7 B682M
PY  - 2014///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Business names
KW  - Employee empowerment
KW  - Social media
KW  - Organizational effectiveness
KW  - Industrial management
KW  - Business communication
N1  - Includes bibliographical references and index
ER  -