Chevalier, Michel
Luxury brand management : a world of privilege /
Michel Chevalier, Gerald Mazzalovo.
- 2nd ed.
- Singapore : Wiley, 2012.
- 316 p. : ill.
Includes bibliographical references and index
9781118171769
Brand name products--Management
Branding (Marketing)
Luxuries--Marketing
HD 69 .B7 / C438L 2012