Chevalier, Michel

Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. - 2nd ed. - Singapore : Wiley, 2012. - 316 p. : ill.

Includes bibliographical references and index

9781118171769


Brand name products--Management
Branding (Marketing)
Luxuries--Marketing

HD 69 .B7 / C438L 2012