TY  - BOOK
AU  - Chevalier, Michel
AU  - Mazzalovo, Gerald
TI  - Luxury brand management: a world of privilege 
SN  - 9781118171769
AV  - HD 69 .B7 C438L 2012
PY  - 2012///
CY  - Singapore
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Luxuries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -