Gill, Libby <br/><br/>
Capture the mindshare and the market share will follow :  the art and science of building brands / 
Libby Gill. 
 - New York, N.Y. :  Palgrave Macmillan,  c2013. 
 - 234 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781137278517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business communication--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / G544C