Beverland, Michael. <br/><br/>
Building brand authenticity :  7 habits of iconic brands / 
Michael Beverland. 
 - Houndmills :  Palgrave Macmillan,  2009. 
 - 219 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780230580312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / B483B