TY  - BOOK
AU  - Beverland,Michael
TI  - Building brand authenticity: 7 habits of iconic brands 
SN  - 9780230580312
AV  - HF5415.1255 B483B
PY  - 2009///
CY  - Houndmills
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and indexes
ER  -