Bueno, Bolivar J. <br/><br/>
Customers first :  dominate your market by winning them over where it counts the most / 
Bolivar J. Bueno. 
 - New York, N.Y. :  McGraw-Hill,  c2012. 
 - 218 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071787871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / B836C