Communicating fashion brands / Communicating fashion brands : garment beauty accessory editor in chief Lin Shijian. - Hong Kong : SendPoints, [2014?]. - 303 p. : ill. (chiefly col.), plans.

Includes index.

9789881562586


Fashion merchandising.
Brand name products.
Advertising--Fashion.
Branding (Marketing)

HD9940.A2 / C655