TY  - BOOK
AU  - Lin,Shijian
TI  - Communicating fashion brands
SN  - 9789881562586
AV  - HD9940.A2 C655
PY  - 2014///?]
CY  - Hong Kong
PB  - SendPoints
KW  - Fashion merchandising
KW  - Brand name products
KW  - Advertising
KW  - Fashion
KW  - Branding (Marketing)
N1  - Includes index
ER  -