Gerritsen, Dorothe <br/><br/>
Events as a strategic marketing tool / 
Dorothe Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]. 
 - Wallingford :  CABI,  c2014. 
 - 285 p. :  ill. 
 - CABI tourism texts .
<br/><br/> Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781780642611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing.<br/>Special events--management
<br/><br/><label>LC Class. No.: </label>HD30.28  / G477E 2014