Young, Antony,  1964- <br/><br/>
Brand media strategy :  integrated communications planning in the digital era / 
Antony Young. 
 - 2nd ed. 
 - New York, N.Y. :  Palgrave Macmillan,  c2014. 
 - 242 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781137279569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet marketing.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / Y686B 2014