TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
SN  - 9781137279569
AV  - HF5415.1255 Y686B 2014
PY  - 2014///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Social media
N1  - Includes bibliographical references and index
ER  -