Aaker, David. <br/><br/>
Aaker on branding :  20 principles that drive success / 
David Aaker. 
 - New York, N.Y. :  Morgan James Publishing,  2014. 
 - 208 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781614488705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / A243A 2014