Frawley, Andrew.

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Igniting customer connections : fire up your company's growth by multiplying customer experience and engagement Andrew Frawley. - Hoboken, New Jersey : Wiley, c2015. - xv, 240 pages : illustrations.

Includes index.

9781118916704


Customer relations.
Marketing.
Customer loyalty.

HF5415.5 / F728I 2015