TY  - BOOK
AU  - Frawley,Andrew
TI  - Igniting customer connections: fire up your company's growth by multiplying customer experience & engagement 
SN  - 9781118916704
AV  - HF5415.5 F728I 2015
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Marketing
KW  - Customer loyalty
N1  - Includes index
ER  -