Didner, Pam. Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - New York, New York : McGraw-Hill Education, c2015. - 244 pages : illustrations. Includes bibliographical references and index ISBN: 9780071840972 Subjects--Topical Terms: Marketing.Strategic planning. LC Class. No.: HF5415 / D526G 2015