TY  - BOOK
AU  - Didner,Pam
TI  - Global content marketing: how to create great content, reach more customers, and build a worldwide marketing strategy that works 
SN  - 9780071840972
AV  - HF5415 D526G 2015
PY  - 2015///
CY  - New York, New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -