Moriarty, Sandra E. <br/><br/>
Advertising & IMC :  principles & practice / 
 Advertising and IMC  Advertising & integrated marketing communication 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - Tenth edition, Global edition 
 - 669 pages :  illustrations (chiefly color). 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292017396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / M674A 2015