TY  - BOOK
AU  - Mahon,Nik
TI  - Ideation
T2  - Basics advertising
AV  - HF5837 M336I 2011
PY  - 2011///
CY  - Lausanne
PB  - AVA Publishing SA
KW  - Advertising
KW  - Advertising campaigns
N1  - Includes bibliographical references and index
ER  -