TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - Kapferer on luxury: how luxury brands can grow yet remain rare 
SN  - 9780749474362
AV  - HD9999.L852 K363K 2015
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Product management
N1  - Includes bibliographical references and index
ER  -