TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Stern,Louis W.
AU  - Ansary,Adel I.
TI  - Marketing channel strategy
SN  - 9781292060460
AV  - HF5415.129 P345M 2015
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Marketing channels
N1  - This eighth edition has a new title, a new structure, several new chapters, and substantial revisions; Includes bibliographical references and indexes
ER  -