Park, Whan C., <br/><br/>
Brand admiration :  building a business people love / 
C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss. 
 - vi, 288 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119308065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Strategic planning<br/>Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / P374B 2016