TY  - BOOK
AU  - Wind,Yoram
AU  - Hays,Catharine
TI  - Beyond advertising: creating value through all customer touchpoints 
SN  - 9781119074229
AV  - HF5823 W562B 2016
PY  - 2016///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Advertising
KW  - Communication in marketing
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -