Strong, Colin, <br/><br/>
Humanizing big data :  marketing at the meeting of data, social science and consumer insight / 
Colin Strong. 
 - x, 212 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749472115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Internet advertising<br/>Customer relations--Management<br/>Marketing research<br/>Big data
<br/><br/><label>LC Class. No.: </label>HF5415.125  / S776H 2015