TY  - BOOK
AU  - Strong,Colin
TI  - Humanizing big data: marketing at the meeting of data, social science and consumer insight 
SN  - 9780749472115
AV  - HF5415.125 S776H 2015
PY  - 2015///
CY  - London
PB  - KoganPage
KW  - Marketing
KW  - Data processing
KW  - Internet advertising
KW  - Customer relations
KW  - Management
KW  - Marketing research
KW  - Big data
N1  - Includes bibliographical references and index
ER  -