Ryan, Damian, <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation / 
Damian Ryan. 
 - Fourth edition 
 - xxxv, 424 pages :  illustrations (black and white). 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780749478438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / R926U 2017