Temporal, Paul. <br/><br/>
Advanced brand management :  managing brands in a changing world / 
 managing brands in a changing world 
by Paul Temporal. 
 - 1st ed. 
 - Singapore :  Wiley,  2010. 
 - 350 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470824498