TY  - BOOK
AU  - Maibach,Edward
AU  - Parrott,Roxanne Louiselle
TI  - Designing health messages: approaches from communication theory and public health practice 
SN  - 0803953984
AV  - RA440.5 D474
PY  - 1995///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Mass media in health education
KW  - Health promotion
KW  - Health Promotion
KW  - methods
KW  - Communication
KW  - Mass Media
N1  - Includes bibliographical references and index
ER  -