TY  - BOOK
AU  - Aaker,David A.
TI  - Brand relevance: making competitors irrelevant 
T2  - The Jossey-Bass business & management series
SN  - 9780470613580
AV  - HD69.B7 A243B
PY  - 2011///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -