Gobe, Marc

Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe - Updated and rev. ed. - New York, N.Y. : Allworth Press, c2009 - 325 p. : ill.

Includes bibliographical references and index

9781581156720


Branding (Marketing)
Consumers’ preferences
Motivation research (Marketing)

HD69.B7 / G623E 2009