TY - BOOK AU - Gobe,Marc TI - Emotional branding: the new paradigm for connecting brands to people SN - 9781581156720 AV - HD69.B7 G623E 2009 PY - 2009/// CY - New York, N.Y. PB - Allworth Press KW - Branding (Marketing) KW - Consumers’ preferences KW - Motivation research (Marketing) N1 - Includes bibliographical references and index ER -