TY  - BOOK
AU  - Gobe,Marc
TI  - Emotional branding: the new paradigm for connecting brands to people 
SN  - 9781581156720
AV  - HD69.B7 G623E 2009
PY  - 2009///
CY  - New York, N.Y.
PB  - Allworth Press
KW  - Branding (Marketing)
KW  - Consumers’ preferences
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -