TY  - BOOK
AU  - DeBonis,J.Nicholas
AU  - Balinski,Eric W.
AU  - Allen,Phil
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer value 
SN  - 9780071396561
AV  - HF5415.13 .D378 2002
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer services
KW  - Management
KW  - Marketing
N1  - " American marketing association."; Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=80493&site=ehost-live&scope=site
ER  -