TY  - BOOK
AU  - Stone,Marilyn A.
AU  - McCall,J.B.
TI  - International strategic marketing: a European perspective 
SN  - 9780203347034
AV  - HF1416.6.E85 S76 2004
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Export marketing
KW  - European Union countries
KW  - Foreign trade promotion
KW  - Strategic planning
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=115035&site=ehost-live&scope=site
ER  -