TY  - BOOK
AU  - Rud,Olivia Parr
TI  - Data mining cookbook: modeling data for marketing, risk and customer relationship management 
SN  - 9780471385646
AV  - QA76.9.D343 R83 2001
PY  - 2001///
CY  - New York, N.Y.
PB  - Wiley
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Customer services
N1  - Includes index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=56275&site=ehost-live&scope=site
ER  -