Managing business in a multi-channel world success factors for E-business / [electronic resource] :
Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
- Hershey PA : Idea Group Pub., c2006.
- 1 online resource
Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
9781591406297 9781591406310 (electronic bk.)
Electronic commerce--Management. Technological innovations--Management. Information technology--Management.