Anderson, Kristin,  1962- <br/><br/>
Customer relationship management  [electronic resource] / 
Kristin Anderson, Carol Kerr. 
 - New York, N.Y. :  McGraw-Hill,  c2002. 
 - 1 online resource. 
 - Briefcase books series .
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071379540 9780071394123 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .A528 2002