Middleton, Victor T. C.

Marketing in travel and tourism [electronic resource] / Victor T.C. Middleton with Jackie Clarke. - 3rd ed. - Oxford : Butterworth-Heinemann, 2001. - 1 online resource

Includes bibliographical references and index.

9780750644716 9780585457987 (electronic bk.)


Tourism--Marketing.

G155.A1 / M475 2001