TY  - BOOK
AU  - Coomber,Stephen
TI  - Branding
T2  - ExpressExec marketing
SN  - 9781841124100
AV  - HD69.B7 C665 2002
PY  - 2002///
CY  - Oxford
PB  - Capstone Pub.
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=66767&site=ehost-live&scope=site
ER  -