Edmunds, Holly. <br/><br/>
The focus group research handbook  [electronic resource] / 
Holly Edmunds. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1999. 
 - 1 online resource. 
<br/><br/> At head of title: American Marketing Association.  Includes index. 
<br/><br/><label>ISBN: </label>9780658002489 9780071394536 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Focus groups--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>H61.28  / .E36 1999