Rhetoric and educational discourse persuasive texts? / [electronic resource] :
Richard George Edwards ..[et al.].
- London : RoutledgeFalmer, 2004.
- 1 online resource.
Includes bibliographical references and index.
Introduction: acts of seduction? -- Rhetorical practices -- Metaphors of and in learning and teaching -- Inventing the 'good teacher' -- Cyberspace, cyberbole: metaphorizing the virtual -- Taking up workplace learning -- Action at a distance: the rhetoric of research management -- Sultans of spin? -- The migrating and forging of policy -- Writing research.