Gershon, Richard A., <br/><br/>
Digital media and innovation  management and design strategies in communication /  [electronic resource] : 
Richard A. Gershon 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781452241418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Organizational effectiveness
<br/><br/><label>LC Class. No.: </label>P96.M34  / G477D 2017