TY - BOOK AU - Wheeler,Alina AU - Meyerson,Rob TI - Designing brand identity: a comprehensive guide to the world of brands and branding SN - 9781119984818 AV - HD69.B7 W433D 2024 PY - 2024/// CY - Hoboken, N.J. PB - Wiley KW - Brand name products KW - Branding (Marketing) KW - Trademarks KW - Design KW - Advertising N1 - Includes bibliographical references and index ER -