Kelley, Larry D.,  1955- <br/><br/>
Advertising media planning :  a brand management approach / 
Larry D. Kelley [and three others] ; with Donald W. Jugenheimer 
 - Fifth edition. 
 - 301 pages :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781032192154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Brand name products.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / K444A 2023